Somerset County Cricket Club are reminding Members and supporters that the Cooper Associates County Ground is now a cashless venue.
There are several reasons why this decision has been taken:
Quicker payments result in reduced queues which means that you see more of the action. This equates to a better matchday experience for everyone in the ground.
Contactless payments can be completed in two seconds compared to the 15 seconds required for a cash transaction and eight seconds for a chip and pin transaction.
The time saved with card payments means our staff can be better focused on the speed of service and the needs of our customers. This should further enhance the matchday experience.
Reducing theft and fraud
Tap-to-pay technology is more reliable and secure than other forms of payment. The chip technology protects you against any fraudulent purchases through encryption and dynamic data technologies and means our Members and supporters can feel safe when attending a match at the Cooper Associates County Ground.
The Decline of Cash Payments
Across the country there has been a rapid decline in the use of cash over the last few years and this has been heightened with the global pandemic. It is forecast that cash will be used in fewer than 9% of payment transactions by 2028.
We are certain that the introduction of cashless payment will see improvements in respect of reduced queuing times and improving customer service on busy matchdays.
All major contactless credit and debit cards will be accepted as well as mobile, Apple Pay and Google Pay.