Cherished Partnership Extended
Somerset County Cricket Club is proud to announce the extension of our partnership with health insurer WPA Health Insurance.
The new three-year agreement will see WPA continue as a Principal Partner of Somerset County Cricket Club, supporting both our Men’s and Women’s teams until at least the end of the 2028 season.
A truly local organisation, WPA has been based in the South West for 125 years. As a specialist UK not-for-profit health insurer, WPA provides award-winning health insurance solutions to individuals, families and businesses of all sizes, with a strong reputation for personal service and community commitment.
Under the renewed agreement, WPA branding will continue to feature prominently on both teams’ playing kits, while the company will also remain one of the Club’s Official Live Stream Partners, supporting Somerset’s industry-leading digital broadcast offering.
WPA’s involvement with Somerset Cricket extends well beyond the professional game. In 2026, the two organisations will once again collaborate on Somerset Dreams, an initiative designed to provide support and encouragement to members of the wider Somerset Cricket family. Last year’s programme saw Somerset CCC and WPA work together to support a young cricketer affected by online abuse, highlighting the partnership’s shared commitment to wellbeing and community care.
A Partnership Built on Shared Values
Somerset County Cricket Club Commercial Director, Caroline Herbert, said: “WPA Health Insurance are one of our most cherished Principal Partners, and we are delighted to extend a relationship that has continued to grow stronger year on year. This renewal reflects the genuine value the partnership delivers to both organisations and underlines WPA’s confidence in the Club’s direction and ambitions.
“Our collaboration is built on shared values — community, wellbeing and long-term regional impact. Together, we have demonstrated how professional sport can be used to build meaningful connections, support communities and engage audiences in an authentic way.
“As a respected South West organisation with deep local roots, WPA mirrors many of the values that define Somerset County Cricket Club. Their collaborative approach and commitment to excellence make them an outstanding partner, and we look forward to continuing our work together.”
Mark Southern, WPA’s Sales and Marketing Director, added: “We’re thrilled to extend our long‑standing partnership with Somerset County Cricket Club for another three years. WPA is immensely proud to support a club with such passion, ambition and community spirit, and we look forward to celebrating continued success — both on and off the pitch.”
