WINNING PARTNERSHIP CONTINUES
Somerset County Cricket Club is delighted to announce the extension of one of its most successful partnerships, with Trade Nation set to remain as the Club’s Official Vitality Blast Partner until at least the end of the 2028 season.
Since 2020, FCA-regulated fintech and financial services provider Trade Nation has been one of Somerset CCC’s most valued supporters. Today’s announcement ensures that this highly successful relationship will continue to grow both on and off the field.
A Winning Partnership
Trade Nation has already cemented its place in the Club’s history.
With the Trade Nation logo proudly displayed on the front of the shirts, Somerset have lifted the Vitality Blast trophy twice in the last three years. This continued success highlights the strength of the partnership and its association with some of the Club’s most memorable achievements.
2026 Vitality Blast Shirt
In 2026, the collaboration between Somerset CCC and Trade Nation reaches new heights.
For the first time, Members and supporters were given the opportunity to help select the design of the Club’s Vitality Blast shirt. Trade Nation will also feature on the Somerset Men and Women’s training kit for the first time.
Here is a sneak peek at the 2026 Vitality Blast shirt, which will be officially launched in association with Trade Nation at 7pm tomorrow evening:
And here is a reminder of this season’s shortlisted designs:
More Than Just an On-Field Partnership
Trade Nation’s impact extends far beyond the boundary.
Their contribution has helped enhance the matchday experience and strengthen the Club’s connection with the local community. Key initiatives include:
- Sponsorship of the Priory Bridge Road Stand, now one of the best-value and most vibrant areas at the Cooper Associates County Ground
- Significant charitable donations during Vitality Blast matchdays, alongside the provision of hundreds of tickets to local causes
- Subsidising thousands of tickets for supporters through the popular Trade Nation Blast Off scheme
Supporting the Team Behind the Team
The renewed agreement will also see Trade Nation supporting those who make matchdays possible.
From 2026, Trade Nation will provide branded uniforms for Somerset CCC’s Ground Staff and Matchday Stewards, while continuing to engage with Members and supporters through activations and the Blast Off initiative.
Club Reaction
Somerset CCC Commercial Director, Caroline Herbert, expressed her enthusiasm for the continued partnership: “Following our two recent Vitality Blast wins, it is fitting that Trade Nation will always be synonymous with those famous nights at Edgbaston. However, this partnership is about much more than on-field success. For the third consecutive year, we have been voted as having the Best Atmosphere in the Vitality Blast, and Trade Nation have played an integral role in that achievement.
“The Trade Nation Stand is one of the most popular areas within the ground, and their commitment to subsidising tickets for our Blast Off fixture demonstrates how much our Members and supporters mean to them.
“We are also thrilled to see their support extend to Somerset Women, as well as our Ground Staff and Stewards. We look forward to continuing to promote their brand as a trusted, globally regulated broker known for giving traders fixed spreads and transparent pricing.”
A Statement from Trade Nation:
Trade Nation Chief Marketing Officer, Philippe Capelle:
“Partnering with Somerset Country Cricket Club has been a fantastic decision we’ve made as a business. To have watched this team lift the Vitality Blast trophy twice with Trade Nation on their shirts is something we’re enormously proud of. Somerset share our ambition and our values, and we’re excited to deepen that relationship this year by supporting the Women’s programme and the people who make matchdays happen behind the scenes.”
About Trade Nation
Trade Nation is an award-winning, globally established fintech and financial services provider, founded in 2014.
Regulated in multiple jurisdictions, including the UK where it is authorised and regulated by the Financial Conduct Authority (Firm Reference Number: 525164), the company employs over 120 people worldwide. Its global presence includes offices in London and Sydney, alongside teams based in South Africa, Seychelles, Malaysia and The Bahamas.
With a combined industry experience of more than 200 years, Trade Nation is committed to delivering high-quality trading and investing services, while prioritising the protection of customer funds above all else.
