What are your business objectives for 2026?
At Somerset County Cricket Club, we work collaboratively with partners to build bespoke partnerships aligned to clear commercial goals.
From increasing brand awareness and building trust, to growing audiences, strengthening relationships and increasing purchase consideration, our partnerships are designed around what matters most to your business – with unrivalled reach across the South West.
Discover how working with Somerset CCC can help achieve various business objectives in 2026 below.
Increasing Brand Awareness
Focusing on brand awareness in 2026?
We have a rare opportunity to appear on the shirt of the Vitality Blast Champions
The playing kit is the most iconic symbol of a sports club – and the asset fans identify with most.
Our kit sponsorship places brands at the heart of the club’s identity, delivering visibility across every match, broadcast moments and media placements, both home and away. It’s not just about exposure, but alignment – becoming part of the team, the story and the success fans care about most.
- Be visible where attention is highest – Kit sponsorship places your brand at the centre of the action – every match, every moment.
- Our most iconic sponsorship asset – Be part of the club’s history by supporting the current Vitality Blast Champions.
- Get exposure with arguably the best T20 side – Our Men’s team has qualified for Vitality Blast Finals Days five years in a row
- Be seen across Broadcast TV – Maximum number of live games on Sky Sports in 2025
- 6 live games
- 226 hours of Somerset coverage
- 963k viewers
- Shirt assets TV media exposure valued from £46k
- Earn additional media exposure – Somerset imagery is regularly selected across national press and external media coverage.
- Achieve visibility that travels – 120,000 annual home attendees and the only advertising asset that travels with the team to away fixtures.
- Leverage consistent exposure – #1 social media audience – in county cricket & professional sport in the south west with 1.27m followers
Partnerships at Somerset CCC also support brand awareness with digital in-ground advertising on our LED Boards.
- Be remembered by our fans – LED boards voted the #1 most memorable advertising asset by Somerset supporters.
- Be a part of the moment – Somerset voted #1 in-ground atmosphere across the Vitality Blast
- Reach match-going fans – 120,000 total attendance across all competitions in 2025.
- Be seen beyond the ground – 6 games live on Sky Sports in 2025
- 226 hours of coverage
- 963k viewers
- 7.5m Live stream views in 2025
- 200k YouTube Subscribers, #1 in UK Cricket
- Messaging that adapts – Animated, visually engaging content that can be changed throughout the season.
We also have a number of unique opportunities to have a constant in-ground presence with static in-ground advertising
- Communicate to a full house – #1 ground occupancy rate in county cricket
- Advertise within elite matchday experiences – Somerset voted #1 Vitality Blast atmosphere.
- Deliver consistency that delivers recall – #1 ground retention rate in county cricket.
- Be noticed by fans – 84% of sports fans are likely to notice brands advertising at live games and cricket benefits from a higher fan dwell time compared to other sports.
- Be seen beyond the ground – 6 games live on Sky Sports in 2025
- 226 hours of coverage
- 963k viewers
- 7.5m Live stream views in 2025
- 200k YouTube Subscribers, #1 in UK Cricket
Become a Leader in the South West
For brands looking to lead in the South West in 2026, visibility and credibility matter. As the most-followed sports team in the region – and the only professional cricket club in the South West – Somerset CCC offers a unique platform for brands to achieve regional dominance, category exclusivity and meaningful connection with local audiences.
- Dominate regionally through sport – Partner with the #1 most-followed sports team in the South West.
- Celebrate local identity – Somerset supporters follow their club to express regional pride – more than any other county.
- Connect across the South West – Engage fans from Cornwall to Dorset and Gloucestershire with a fan in every south west post code.
- Secure category leadership – Partner with the only professional cricket club in the region, gaining clear market authority.
- Showcase at key moments – Reach packed crowds and major broadcast events that unite the South West sporting community.
Grow your Audience
Growing your audience isn’t just about reach – it’s about engagement and connection. Through social media, newsletters and matchday activations, Somerset CCC partners can engage with 55k+ opted-in supporters and connect directly with fans across digital and live environments, with opportunities for data capture and remarketing.
- Reach new audiences through content – Collaborate on campaigns across the #1 most-followed social channels in county cricket, driving traffic back to your platforms.
- Engage via newsletters – Feature in fan communications and segment our 55k+ strong database of highly engaged supporters.
- Interact with fans in person – Engage across 100,000+ matchday attendees, capturing opt-ins for newsletters and offers.
- Build your remarketing capabilities – Use insights from digital and in-person activations to drive targeted campaigns
Build Brand Trust
Our rare opportunity to align with the Vitality Blast Champions can help build trust in your business.
The playing kit is the most trusted and recognisable symbol of a sports club – the asset fans emotionally connect and identify with most strongly. Kit sponsorship with Somerset places your brand at the heart of that identity, building credibility through consistent presence across matches, broadcast moments and media coverage, home and away. It’s more than being seen – it’s about being trusted, associated with success, and embedded in the moments supporters care about most.
- Trust is built through association – Fans trust brands that support the teams they love.
- Engage a trusting supporter base – 71% of Somerset fans are more likely to trust brands that partner with the club.
- Be at the heart of emotional moments – Kit is central to the moments fans connect with – and remember – the most
- Align with winning performances – Support the current Vitality Blast Champions and associate with success
- Gain trust through regular credible exposure
- Across our club channels (1.27m followers)
- Across Sky Sports (6 live games in 2025)
- National press (BBC Sport, Telegraph and more)
- Engage a committed audience – 70% of members have been with the club for 3+ years.
- Choose an effective strategy – Sport sponsorships outperform TV, mobile, and social advertising in building trust.
- Associate with history and success – Connect your brand to 150 years of heritage, on-field achievements, and internationally recognised players.
- Collaborate with players – Produce branded content with reputable stars that drives engagement and strengthens affinity.
- Enhance fan experience – Be seen supporting the fan experience voted the #1 atmosphere in UK cricket
Champion Inclusivity
More brands are looking to make a meaningful impact through the partnerships they choose. Somerset CCC offers opportunities to support the growth of women’s cricket, community programmes and inclusive pathways – including alignment with Somerset Women’s Tier 1 status and major women’s international fixtures hosted at the Cooper Associates County Ground.
- Support the journey of our women’s team – Somerset Women achieved Tier 1 status in 2025, placing the club among the top women’s programmes in the country
- Showcase commitment on a national stage – Feature at England Women international fixtures hosted at the Cooper Associates County Ground, reaching new and diverse audiences.
- Connect with youth and underrepresented groups – Support our Foundation and Pathway programs to reinforce social impact.
Drive Purchase Consideration
Awareness and trust ultimately influence buying decisions. 85% of Somerset fans say they would choose a club partner over a competitor when pricing is similar. Through targeted promotions, content, live streams and matchday activations, partnerships help move audiences from consideration to action.
- Encourage fans to choose your brand – 85% of Somerset supporters would select a sponsor over a competitor when pricing is similar.
- Reach fans directly
- 55k newsletter database
- 120,000 annual attendance
- 1.27m social media followers
- 7.5m 2025 live stream views live streams
- Convert engagement into action – Provide tailored promotions to encourage purchases.
- Drive leads through data capture
- Engage with fans on matchdays
- Utilise digital competitions
- Capture data for future campaigns – Gather insights to support remarketing and direct communication strategies.
Engage Employees & Stakeholders
Sport has a unique ability to bring people together. Somerset CCC partnerships provide opportunities to engage employees and stakeholders through matchday experiences, hospitality, rewards and shared moments – combining cricket with team bonding, client entertainment and internal engagement.
- Unite people through shared experiences – Use live cricket and summer matchdays as high-impact team socials, client events and office away days.
- Recognise and motivate teams – Use match tickets, hospitality and merchandise as meaningful rewards for employees and key stakeholders.
- Build stronger client connections – Host clients in premium environments that encourage conversation, relationship-building and loyalty.
- Deliver experiences people remember – From Vitality Blast nights to County Championship days, cricket provides experiences that stand out from traditional corporate events
- Maintain engagement beyond matchday – Use year-round access, invitations and content to keep employees and stakeholders connected to your partnership.
Develop your Professional Network
Strong networks drive long-term business growth. Through the In-Field Business Club, partners gain access to a trusted network of 50+ South West companies, alongside regular networking events and matchday experiences designed to build meaningful business connections.
- Access the Business Club – Connect with 50+ South West companies in a focused, professional setting.
- Meet local decision-makers – Attend 6+ curated events per season to engage with regional business leaders
- Engage around live matchdays – 2 tickets to every County Championship and Metro Bank One Day Cup
- Work from our hospitality spaces – Access our new “Work from Box” initiative at select County Championship matches – combining productivity, hospitality, and peer-to-peer networking.
- Increase business visibility – Benefit from member announcements on club channels, a website logo, and a Business Spotlight shared with fellow members.
- Engage beyond matchdays – Access a private WhatsApp group, member-to-member offers, referral rewards, priority ticket windows, and discounted networking events and business lunches.
Somerset CCC partnerships are designed to help businesses achieve meaningful outcomes — from awareness and trust to consideration, connection and growth. Let’s explore how a partnership in 2026 can support what matters most to your business.
For more information please contact Adam Brenton via the link below:
