The CACG: Iconic sport meets cutting-edge technology

The Cooper Associates County Ground (CACG), home of Somerset County Cricket Club, is now also home to cutting edge technology!

The CACG is redefining what’s possible for conferences, events and live experiences in the South West following a major investment in state-of-the-art audio-visual technology.

This significant outlay means that the Ground can deliver a market-leading conference and events experience designed to meet the expectations of today’s corporate clients.

Working in partnership with Pyramid AV Ltd, this comprehensive technology upgrade is designed to transform both match-day and non-match-day experiences, elevating every presentation, celebration and corporate event hosted at the venue.

A powerful new AV experience

The upgrade includes:

  • A striking, state-of-the-art video wall in the County Room, creating genuine visual impact
  • Larger, screens in the County Room, Long Room and 1875 Club
  • Enhanced speaker systems and upgraded microphones across key event spaces
  • Brand-new screens in the Glastonbury and Yeovil Suites
  • Full video-conferencing and wireless presentation capabilities in Glastonbury Suite and Yeovil Suite’’
  • ‘Wireless presentation capabilities in the County Room, Long Room and 1875 Club, with a planned Phase 2 installation of full video-conferencing capabilities in the County Room and 1875 Club’

Together, these enhancements ensure clear sound, immersive visuals and seamless connectivity — whether you’re hosting a board meeting, a conference, a large-scale event, a small intimate function or a private celebration.

Designed for business, delivered with expertise

Following the technology upgrade, Sarah Trunks, Director of Venue Operations said: “Pyramid AV fully understood our requirements from the beginning and have provided an excellent service throughout.

“Our three main conference rooms have been significantly upgraded alongside two of our hospitality boxes. The new systems will significantly improve the experience of our match and non-match guests as we look forward to showcasing all the Cooper Associates County Ground has to offer over the coming months.”

Kelly Hinchliffe, Managing Director. Pyramid AV Limited added: “This project is about more than technology – it’s about people, experiences and moments that matter.

“Working in partnership with SCCC, we’re delivering modern, flexible AV systems that will significantly enhance experiences across key event and hospitality spaces for both match-day and non-match-day guests, partners and corporate clients.

“This investment reflects the Club’s commitment to providing first-class facilities that support cricket operations whilst meeting the growing demand for high-quality conference and event spaces all year round.

“We’re honoured to be SCCC’s chosen AV partner and look forward to helping shape unforgettable experiences for the community for years to come.”

Your event, centre stage

The Cooper Associates County Ground offers a wide range of adaptable meeting and event spaces suitable for:

  • Conferences and seminars
  • Training days and workshops
  • Presentations
  • Exhibitions
  • Networking events
  • Corporate hospitality
  • Private dining

Accessible, professional and fully supported

Ideally located just minutes from Junction 25 of the M5 and within walking distance of Taunton Railway Station, CACG provides excellent accessibility for regional and national delegates. The venue offers ample onsite parking, secure high-speed Wi-Fi, modern furnishings and a choice of competitive delegate packages to suit a range of budgets.

A team that delivers

From initial planning to flawless delivery, our experienced events team will work closely with you every step of the way.

A wide range of catering options, refreshments and competitive day-delegate packages are available, ensuring exceptional value without compromising on quality.

Every event at the Cooper Associates County Ground is carefully tailored to your objectives — and designed to exceed expectations.

Intimate or large-scale. Corporate or celebration
At the Cooper Associates County Ground, your event takes centre stage.

For more information, please download our Conference & Events brochure or email events@somersetcountycc.co.uk

2026 CONFERENCE & EVENTS BROCHURE