Success for Somerset at Business of Cricket Awards
Somerset County Cricket Club claimed two awards at the annual ECB Business of Cricket Awards.
The Club won the the Sponsorship of the Year award and shared the Women’s International Spectator Experience award.
The Business of Cricket Awards recognise and reward First Class Counties and MCC personnel who work tirelessly to show influence, insight, and innovation, taking the experience of cricket for its fans beyond expected standards.
This year’s awards ceremony was held at the Kia Oval.
Sponsorship of the Year
The award celebrates an effective sponsorship that delivered impactful and tangible results, demonstrating how supporter-first activation can turn fan engagement into measurable commercial impact
Somerset’s work with Brown & Brown, our Principal Metro Bank One Day Cup Partner, in 2026 saw the two organisations come together on a number of initiatives including giving supporters the opportunity to win the ultimate matchday experience.
After collecting the award, Somerset CCC Commercial Director, Caroline Herbert said: “We are absolutely delighted to have been recognised with this award, which is testament to the strength of our partnership with Brown & Brown and showcases the collaborative approach that both organisations have taken throughout the year.
“Effective partnerships are about so much more than brand visibility. They are about understanding each other’s objectives, identifying opportunities that enable us to work together and creating initiatives that deliver genuine value for everyone involved.
“Our work with Brown & Brown this season which centred around, but wasn’t limited to, the chance to win the ultimate matchday experience, helped deliver meaningful engagement and tangible benefits.
“To have won this award for the second year running just goes to show what a great Commercial Team we have. They work tirelessly to ensure that the Club continues to go from strength to strength.
“We would like to thank everyone at Brown & Brown for their continued support, enthusiasm and commitment.”
Women’s International Spectator Experience
This award was shared with Durham CCC and celebrates the venue delivering the best spectator experience match day scores and is awarded based on the best scores attained in the Women’s International customer surveys.
Regarding this recognition, Caroline Herbert said: “This is recognition of the hard work and dedication that went into delivering an outstanding experience for everyone who came to the Cooper Associates County Ground to watch international cricket.
“Bringing international cricket to the South West is a fantastic opportunity, but we recognise that it also comes with a responsibility to ensure that every spectator, regardless of age or background, enjoys a memorable matchday. A huge amount of planning, preparation and teamwork goes on behind the scenes to make that happen, with so many people across the Club working tirelessly to ensure that every aspect of the day is as enjoyable as possible.
“To know that our efforts have been recognised through the feedback of the spectators themselves makes this award particularly special. I’d like to thank everyone involved for their contribution, as well as the supporters who took the time to share their experiences with us.”
