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SCCC Extends Long-Standing Partnership with Kukri Sports
Somerset County Cricket Club is delighted to announce the extension of its successful partnership with Kukri Sports, continuing a relationship that has grown from strength to strength over recent years.
The renewed agreement will see Kukri Sports remain as the Official Kit Supplier to Somerset CCC, providing high-performance playing kits, training wear and leisurewear for the club’s professional squads, academy, pathway and backroom teams.
2025 marks an exciting milestone for Somerset County Cricket Club with the launch of the club’s inaugural professional women’s team – a historic moment in its proud legacy. As part of the extended partnership, Kukri Sports will proudly support Somerset Women with their full kit requirements, providing bespoke, high-performance apparel that mirrors the quality and identity of the wider club. This commitment further reinforces Kukri’s dedication to supporting the growth of women’s sport and ensuring all athletes are equipped to perform at their best.
The extension reflects a shared commitment to innovation, quality, and performance – both on and off the pitch – and reinforces Kukri’s reputation as a trusted partner for elite sporting organisations.
Josh Beal, Sales Director at Kukri Sports, commented: “We are proud to be continuing partnering with Somerset CCC, a club that not only excels in innovation but also celebrates 150 years of history, success, and growth, is a privilege. As we embark on this extension, we are confident that together we will continue to build upon a legacy of excellence and drive success for the future.”
As part of the renewed deal, Kukri will continue to work closely with the club to create bespoke kit designs that reflect the identity and values of Somerset CCC and its passionate fanbase. The extended partnership will also see both organisations collaborate on community and grassroots initiatives throughout the region.
Caroline Herbert, Commercial Director, commented: “We are extremely pleased that our excellent relationship with Kukri Sports will be continuing. From the very first moments of our collaboration, Lloyd Alley and his team have taken the time to understand the needs of the players and the history of the Club and have become an integral element of the Somerset Cricket Family. 2025 is a landmark year for Somerset County Cricket Club with the introduction of a professional women’s team and I’m delighted to say that Kukri Sports will support Somerset Women alongside the SCCC Academy and Pathway.”
Andy Hurry, Director of Cricket, commented: “Our partnership with Kukri has been nothing short of outstanding and is built on years of close collaboration and mutual understanding. Their commitment to excellence and deep understanding of our needs ensure that they consistently go above and beyond to support us every season.
“Their dedication to working closely with both our players and coaches means we are involved at every stage of the process, from designing the kit to proudly wearing it on the field.
“Year after year, Kukri deliver kits that not only look fantastic but also provide the comfort and performance we need. We are proud to be working with a partner that shares our passion and commitment to excellence.”
Lloyd Alley, National Key Account Manager at Kukri Sports, added: “It’s been a real privilege to work so closely with Somerset CCC over the years and to build such a strong, collaborative relationship. We’re incredibly proud to continue supporting every level of the club – from the professional squads to the academy and now the exciting addition of the women’s team. Our shared values and commitment to performance and innovation make this partnership truly special, and I look forward to continuing to grow and evolve it in the seasons ahead.”
With preparations for the new season well underway, both Kukri Sports and Somerset County Cricket Club are looking forward to what promises to be an exciting year ahead. From the launch of the new kits to the first match of the season, there is a shared sense of optimism and ambition as the team prepares to compete at the highest level. The extended partnership ensures the players will be equipped with cutting-edge performance wear as they strive for success in the 2025 campaign.
