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Harness the power of sport sponsorship now!
Get your business name or brand aligned with a winning team and become part of the Somerset Cricket Family.
We currently have unique opportunities for your business to feature on our playing kit.
Kit sponsorship is by far the greatest asset when it comes to driving awareness by offering huge exposure through global media coverage and from live and broadcast audiences (both home and away) via our live stream and televised coverage.
By creating a lasting legacy for your brand, you will forever be part of our Club’s history.
BECOME A FAN FAVOURITE
Fans reward brands that support the teams, athletes and competitions that they love.
When a brand aligns with sport, it doesn’t just gain visibility, it gains relevance and emotional connection. When a company name appears on a team’s shirt, that brand is taken into the hearts and minds of the team’s loyal fan base. The business logo becomes part of the very fabric of the kit and therefore the club.
This emotional acquisition is borne out by facts:
- 76% of sports fans say they are likely to buy from a brand that sponsors their favourite team
- 40% of fans actively follow sponsor brands on social media
Fans take pride and interest in the brands that support their team. It means that a commercial partner becomes an intrinsic part of the action and the matchday experience.
It isn’t seen as an interruption; it is an immersive experience.
DOES IT WORK?
- Sport sponsorship drives 2-3x higher brand recall than standalone advertising
- Businesses see an average ROI of £4-£7 for every £1 spend on sponsorship
Sport sponsorship outperforms other methods of advertising because it taps into a genuine passion.
It is proven to:
- drive awareness
- drive emotional connections with fans
- drive brand consideration
- drive purchasing
SPORT: A UNIQUE SPACE
Professional sport is a unique sphere which occupies an exclusive space in our culture.
It brings people together, creates shared moments and commands attention in a way very few things can.
From a commercial perspective, sport delivers scale by offering large and engaged audiences that consume sports content across all channels.
Sponsorship gives consistent, high-quality exposure and, importantly, builds trust.
Fans see it as something meaningful not just advertising.
Combined with activations and other data capture techniques, sport sponsorship can drive awareness, lead generation and business growth.
LET’S GET SOCIAL
The vast majority of sport fans consume their information via social media.
Somerset County Cricket Club has the largest social media reach of any of any sports club in the South West and you can harness that power.
- Social engagement around sponsored sports content is 5-7x higher than standard brand content
- T20 competitions deliver some of the highest social engagement rates of any UK sport
WHAT DO YOU GET?
An indicative Front of Shirt rights package includes:
- Prominent branding on the front of the official and replica playing kits
- One minute of in-play led per hour of play
- Official designation as a principal partner of Somerset County Cricket Club
- Branding on the interview back drop
- Prominent branding in our partner pages on the website
- Full screen branding
- Principal partner announcements on the PA system at all relevant home fixtures
- Prominent branding on the footer of the website
- Branding on the footer of all e-newsletters
- Branding on the match centre for the relevant competition
- Quarterly e-newsletter posts
- Dedicated e-newsletters to our third-party database
- A signed and framed shirt
- The creation of content campaigns to be shared across our social media platforms
- Reasonable access to players and coaching staff for personal appearances/content capture
- Prominent branding on competition specific collateral
- Jointly organise and attend a press launch at the Cooper Associates County Ground to announce the partnership
HOW CAN I FIND OUT MORE?
For more information contact SCCC Commercial Director, Caroline Herbert on 07747 215230 or email:
carolineh@somersetcountycc.co.uk
