Eurilait Partnership to Continue
Somerset County Cricket Club can today announce the continuation of our partnership with Eurilait.
Following a successful first year, 2024 will again see the name of Eurilait’s consumer facing brand, ‘Paysan Breton’, have a high-visibility presence on the collar of Somerset’s County Championship and One-Day Cup shirts.
Based in Evercreech, Shepton Mallet, Eurilait are one of the UK’s major suppliers of authentic and innovative speciality cheese and dairy products, supplying the UK retail, industrial and foodservice markets.
Paysan Breton is a cooperative owned by passionate farmers dedicated to the welfare of their herd. Their cream cheeses are delicately whipped, giving a light and airy texture. When you pair this with the finest French ingredients you have a cream cheese that has an unrivalled fresh and natural taste.
As part of the partnership, Eurilait branding will also continue to appear on the exterior of the Jimmy Cook suite in the Ondaatje Pavilion, and they will sponsor Somerset’s Kasey Aldridge.
SCCC Commercial Director, Caroline Herbert is delighted that this partnership will be continuing in 2024. “It was an absolute pleasure working with Eurilait last year especially when they surprised our Members, wider fanbase and business community with their wonderful Payson Breton samples. We were able to collaborate successfully on a number of initiatives throughout 2023 and I’m looking forward to what this year will bring,” she said.
“Craig Brayshaw and Ed Leahy are fantastic individuals who have the interests of both the Club and our local community at heart. It was an exciting and successful partnership in year one and we are looking forward to building on this mutually beneficial relationship in 2024 and beyond.”
Craig Brayshaw, Managing Director of Eurilait Ltd added: “We are delighted to continue our partnership with Somerset and are looking forward to building on the success of 2023 and making 2024 even more memorable, both on the pitch and within the wider Somerset community.”