Dafabet Partnership Extended
Somerset County Cricket Club can today announce that our partnership with global sports betting brand Dafabet has been extended.
Dafabet first became the Club’s Official Betting Partner in 2022, and this new agreement will see the successful relationship continue until at least the end of the 2028 season.
A recognised international name in sports sponsorship, Dafabet has built a strong heritage across cricket, football and other major sporting competitions worldwide. The brand currently partners with a number of First-Class county cricket clubs as well as elite football organisations across Europe and Asia, reflecting its long-standing commitment to supporting professional sport.
Their logo, which in 2023 became the first to feature across all three of Somerset Men’s playing shirts, will remain in place under the renewed agreement. Dafabet branding will also continue to feature prominently throughout the Cooper Associates County Ground, maintaining a visible presence at the heart of matchday activity.
As part of the extended partnership, Dafabet will also provide support for Somerset Women, reinforcing the shared ambition of both organisations to grow the game and broaden opportunities across all levels of cricket.
Alongside its commercial partnership, Dafabet remains committed to promoting safer gambling and responsible betting practices. The company operates under a comprehensive Responsible Gambling Policy designed to minimise gambling-related harm through education, player protection tools and proactive support measures.
Dafabet actively promotes safer gambling awareness, encouraging customers to bet responsibly and providing access to limits, self-exclusion tools and support resources. The organisation works to improve prevention, intervention and treatment awareness, aligning with industry best practice and regulatory standards in all licensed markets.
Somerset County Cricket Club and Dafabet share a commitment to ensuring that sport remains a positive and enjoyable experience for supporters, with responsible engagement forming a central pillar of the partnership.
Following the extension of the Official Partnership, Somerset County Cricket Club Commercial Director, Caroline Herbert, said: “Dafabet is a leading global brand with a strong presence across key international markets, and we are proud to be extending this partnership. Our relationship has developed strongly since 2022, and this agreement represents an important commercial opportunity for both organisations as we continue to grow our reach, enhance supporter engagement and support cricket across both the men’s and women’s games.”
John Cruces, Head of Sponsorships at Dafabet added: “We’re very happy to be extending our partnership with Somerset as we continue to expand our reach within cricket.
“The sport continues to grow on a worldwide scale, especially UK county cricket which is followed globally.
“As with all our partners we wish the Club the best of luck for the forthcoming season.”
